■Consumption of performance-enhancing foods and drinks (college students nationwide)
Consumers
Women 93.4%
Men 79.5%
Reasons
Women:
Not enough time to eat regular meals 33.7%
As a substitute for regular food 23.1%
As snacks 19.8%
For the nutritional value 11.2%
Other 3.2%
To better maintain my health 2.2%
Men:
As snacks 22.9%
Not enough time to eat regular meals 20.3%
As a substitute for regular food 13.4%
For the nutritional value 10.5%
To better maintain my health 6.7%
Other 5.7%
(CO-OP生活データニュース97年11月)
■Consumption of nutritional supplements (performance-enhancing foods)
Do you eat performance-enhancing foods?
I do 43%
Seldom 57%
What types of health foods are you interested in?
Vitamins C and E 24%
Multi-vitamins 18%
Calcium 13%
Blueberries 8%
Royal Jelly 5%
Propolis 5%
Pomegranate 5%
Herbs 3%
Agaricus (type of mushroom) 1%
(マイボイスコム定期アンケート2000)
http://www.myvoice.co.jp/voice/enquete/2101/